Global Pro Makeup Artist, Alfie Yi, began his career with Estée Lauder as a Beauty Advisor 12 years ago. He has a passion for learning and is persistent about honing his craft. No doubt it’s that persistence that helped him earn such awards as “Best National Makeup Artist” in 2015 and the Estée Lauder “Best of the Best” in 2018. When he’s not improving his own skillset, he’s bringing shine to the six teams of makeup artists he leads by hosting special “Featured Makeup Artist” days in store. Whether you find his work in a top Chinese magazine, on an Estée Lauder Spokesmodel, or on one of our beloved customers, Alfie always brings out each woman’s unique beauty with his notable talent and favorite foundation…Double Wear, of course!

Born: Chengdu, China

Currently living: Chengdu, China

Beauty philosophy: “I hope through my professional skillset, every customer finds their own unique charm and beauty.”

Estée Lauder essentials: Advanced Night Repair, Double Wear Stay-in-Place Makeup, Futurist Hydra Rescue Moisturizing Makeup SPF 45

Biggest inspiration: Every woman is unique and beautiful. My mission is to bring out her beauty from within through makeup.

Follow Alfie @alfie_yi.