Best Seller
Best Seller
Best Seller
Best Seller
Best Seller
Best Seller
Find your lip-loving formula & finish.
Pure Color Explicit
Slick Shine Lipstick
Finish
High-Shine
Coverage
Full coverage
Wear
8-hour long wear
Feel
Smooth, creamy, comfortable
Benefits
Plumps, hydrates, nourishes, conditions
Explicit color in one swipe
Pure Color Explicit
Silk Matte Lipstick
Finish
Silk Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Silky smooth and creamy
Benefits
Explicit color in one swipe
Precise application
Pure Color
Matte Lipstick
Finish
Matte
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Creme Lipstick
Finish
Creme
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Hi-Lustre Lipstick
Finish
Hi-Lustre
Coverage
Medium coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Crystal Lipstick
Finish
Crystal Shine
Coverage
Medium coverage
Wear
Long-wearing
Feel
Creamy, comfortable
Benefits
A cult favorite
Pure Color
Crystal Balm
Finish
Sheer Balm
Coverage
Sheer, buildable coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
All-day lip plumping hydration
A hint of glowing color
Pure Color
Whipped Matte Lip Color
Finish
Velvet Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Lightweight, powdery, non-sticky
Benefits
Infused with the nourishing benefits of Moringa Butter
Pure Color Explicit
Slick Shine Lipstick
Finish
High-Shine
Coverage
Full coverage
Wear
8-hour long wear
Feel
Smooth, creamy, comfortable
Benefits
Plumps, hydrates, nourishes, conditions
Explicit color in one swipe
Pure Color Explicit
Silk Matte Lipstick
Finish
Silk Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Silky smooth and creamy
Benefits
Explicit color in one swipe
Precise application
Pure Color
Matte Lipstick
Finish
Matte
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Creme Lipstick
Finish
Creme
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Hi-Lustre Lipstick
Finish
Hi-Lustre
Coverage
Medium coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Crystal Lipstick
Finish
Crystal Shine
Coverage
Medium coverage
Wear
Long-wearing
Feel
Creamy, comfortable
Benefits
A cult favorite
Pure Color
Crystal Balm
Finish
Sheer Balm
Coverage
Sheer, buildable coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
All-day lip plumping hydration
A hint of glowing color
Pure Color
Whipped Matte Lip Color
Finish
Velvet Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Lightweight, powdery, non-sticky
Benefits
Infused with the nourishing benefits of Moringa Butter
The Lipstick Lineup
Find your lip-loving formula & finish.
Pure Color Explicit
Slick Shine Lipstick
Finish
High-Shine
Coverage
Full coverage
Wear
8-hour long wear
Feel
Smooth, creamy,
comfortable
Benefits
Plumps, hydrates, conditions
Explicit color in one swipe
Pure Color
Silk Matte Lipstick
Finish
Silk Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Silky smooth and creamy
Benefits
Explicit color in one swipe
Precise application
Pure Color
Matte Lipstick
Finish
Matte
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Creme Lipstick
Finish
Creme
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Hi-Lustre Lipstick
Finish
Hi-Lustre
Coverage
Medium coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Crystal Lipstick
Finish
Crystal Shine
Coverage
Medium coverage
Wear
Long-wearing
Feel
Creamy, comfortable
Benefits
A cult favorite
Pure Color
Crystal Balm
Finish
Sheer Balm
Coverage
Sheer, buildable coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
All-day lip plumping hydration
A hint of glowing color
Pure Color
Whipped Matte Lip Color
Finish
Velvet Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Lightweight, powdery, non-sticky
Benefits
Infused with the nourishing
benefits of Moringa Butter
Pure Color Explicit
Slick Shine Lipstick
Finish
High-Shine
Coverage
Full coverage
Wear
8-hour long wear
Feel
Smooth, creamy,
comfortable
Benefits
Plumps, hydrates, conditions
Explicit color in one swipe
Pure Color
Silk Matte Lipstick
Finish
Silk Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Silky smooth and creamy
Benefits
Explicit color in one swipe
Precise application
Pure Color
Matte Lipstick
Finish
Matte
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Creme Lipstick
Finish
Creme
Coverage
Full coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Hi-Lustre Lipstick
Finish
Hi-Lustre
Coverage
Medium coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
Plumps & smooths
Striking color in one swipe
Pure Color
Crystal Lipstick
Finish
Crystal Shine
Coverage
Medium coverage
Wear
Long-wearing
Feel
Creamy, comfortable
Benefits
A cult favorite
Pure Color
Crystal Balm
Finish
Sheer Balm
Coverage
Sheer, buildable coverage
Wear
10-hour long wear
Feel
Creamy, comfortable
Benefits
All-day lip plumping hydration
A hint of glowing color
Pure Color
Whipped Matte Lip Color
Finish
Velvet Matte
Coverage
Full coverage
Wear
12-hour long wear
Feel
Lightweight, powdery, non-sticky
Benefits
Infused with the nourishing
benefits of Moringa Butter
